“Customers continue to be drawn to the convenience of digital ordering of takeaway food, driven by innovative marketing campaigns in each of our markets, supported by data-driven CRM. Just Eat also recognises the importance of convenience. At Amazon, we’re always looking to innovate based on feedback and Dash has been designed to continually learn as customers use it.” “With Dash, at any given time, customers can keep track of products when they come to mind and scan to reorder groceries and household essentials as soon as they run out.
“We’re all used to trying to remember the contents of the fridge and kitchen cupboard and scribbling down reminders on pieces of paper,” said Ajay Kavan, vice president of AmazonFresh.
Now available for customers’ of the online giant’s grocery delivery service, AmazonFresh, Dash enables shoppers to scan a product or speak its name into the device in order to add it to their basket. The launch of Amazon Dash also plays into this. Online, mobile and delivery are all part of a wider drive to make ordering food more convenient. The aim is to have a third of UK orders processed through this technology by the time of its full-year update. It is also rolling out Orderpad terminals, which will notify customers when their order is on its way.
Just Eat has gone truly innovative with a trial of self-driving delivery robots in London, in partnership with Starship Technologies. Customers can now order via their Apple TV and Microsoft Xbox, and the company said it was working to add smart TV ordering to the mix. Part of the difference, it said, was because of the nature of apps: “app users typically order more frequently”. Some 42% of orders were over apps, while the web accounted for 28% of orders. Just Eat, meanwhile, says 70% of its total orders came via mobile – and 78% in the UK alone. Conversion from a newly responsive website also increased by 62%. Some 13.2m customers have now downloaded its mobile app. More than 62% of Domino’s Pizza orders were placed by mobile (70.8% in the Republic of Ireland), and the pizza company said mobile migration was clearly evident. Mobile is far and away the single preferred option for ordering a takeaway at both Domino’s Pizza and Just Eat. Ecommerce, says Domino’s, helps to drive order numbers, with like-for-like online orders up by 18.6% over the same period, and average order value up by 2%.Īll of Just Eat’s orders are placed online. Some 81% of Domino deliveries were ordered online in the first half of its financial year, up from 77% a year earlier. Here’s what grabbed our attention in these announcements. Meanwhile, the launch of Amazon Dash for AmazonFresh customers will no doubt help to make grocery ordering still easier. Figures out this week from both Domino’s Pizza and Just Eat, the marketplace that enables customers to find and order a takeaway online, have given useful insights into the way that takeaways are changing in a digital age.
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